DolfinPack is an innovate outdoors brand featuring their top selling hydration backpack. DolfinPack came to Bold City in need of a media rich website with built-in e-commerce platform.
Bold City worked with DolfinPack to devise an attack plan from a marketing perspective. While DolfinPack’s product line of hydration backpacks was already dominated by a few key players, DolfinPack’s products were indeed unique in both their applications as well as material used. The key was ensuring visitors could understand the differences by only looking at the website and not feeling the product.
Bold City worked with the great media content DolfinPack had already produced to create a website that immersed the visitor in the brand and lifestyle of DolfinPack. Full screen looping videos, full screen images and lots of product galleries made the site pop.
We’ve continued to work with DolfinPack since the initial website release in 2015. We’ve crafted organic SEO marketing campaigns & PPC campaigns specifically target around their top selling seasons.
We look forward to many more years partnering with the team at DolfinPack to drive their brand forward.